About us
Probably your next
favorite bike or scooter
Explore our full range of auto parts and hero bikes/scooters. Your perfect ride awaits!
Once upon a time...
Discover the history of auto parts and the evolution of hero bikes and scooters.
Learn about the innovations in the auto parts industry and the future of hero bikes and scooters.
The most beautiful rides in the world cannot be seen or touched, they are felt with the heart.
— Henry Ford
Meet our experts
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief innovator, Tony is dedicated to revolutionizing the auto parts market. He actively engages in product development, marketing, and enhancing customer satisfaction.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the automotive industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Alex is a passionate automotive expert who leads a team of skilled technicians and ensures our customers receive the best products and service in the industry.
Iris Joe
Chief Financial Officer
Emily, with her extensive experience in the automotive industry, helps us optimize our operations and enhance our product offerings. She is committed to driving innovation and leverages her expertise to elevate our company to new heights.